Strategy

From insight to impact: build a strategy that really works.

Whether generating leads, attracting new employees, or increasing brand awareness, a focused marketing strategy helps you achieve your goals. Marketing tools are never the starting point here. Your distinctiveness, goals and customer needs are.

Customer Journey

Optimize each step in the customer journey for maximum customer satisfaction.

Buyer Journey

Reach your target audience with the right touchpoints during the purchase journey

Growth Hacking

Accelerate your growth with data-driven and creative experiments.

Consultancy

Strategic advice to achieve your business goals at the entrepreneurial level.

Smart Strategic Direction, Maximum Impact

During the marketing strategy session, we delve deeper into your company's strategic direction and target market. We discuss your business goals, current marketing resources, marketing tooling, opportunities and threats. We map out the target group using smart tooling. The result is a clear, strategic direction and a comprehensive analysis of the target group that provides insight into how we can best reach them.

The customer journey and marketing resource mix.

From the marketing strategy session, we map out the customer journey "from new contact to ambassador. Your company's customer journey is at the heart of the marketing strategy. Together we determine in which phase of the customer journey there are the most opportunities for marketing and sales. These opportunities are translated into a powerful marketing resource mix to achieve your business goals.

Growth hacking and marketing KPI.

From the strategy, buyer-persona and customer journey, we substantiate which resources and marketing hacks we want to use to execute the strategy. Think of things like lead targeting, website, social media, marketing automation, campaigns and social selling. Added to all of this are measurable marketing KPIs including a reporting document to continuously measure progress. Within each phase of the journey, we work with different marketing KPIs.

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What others are saying

"UBX allows processes to be organized more efficiently"

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Jan-Jacob Bakker
Network specialist and owner of aaZoo Network Solutions

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